Search for the right restaurant
My homepage shows the same content as the final one. It's not extensive, but shows a focus on the search for restaurants. "What do you want?" and "Where do you live?" - Boom, simple. We wanted people interacting with this right away, so everything else was secondary.
The only colors that the brand used were red and yellow, so red CTAs couldn't be more attention-catching. There's a sense of urgency that might be a bit too alarming for CTAs, but that worked great when the platform was in operation.
Make your choice
This is where users see how many restaurants fit their search criteria, and get to make a decision.
The visual focus for each restaurant is to show the delicious food. When you're hungry, that's what gets you to click on a restaurant over another. At a glance, per restaurant, you get key takeaways of each place right away: ratings, minimum order, delivery fee and distance from you. The visual hierarchy is made so that you start from seeing a solution to your hunger, then get convinced very quickly by the key elements underneath.
The filters are very accessible and visible, in the left column, to limit the number of clicks needed to personalize a search and stay on topic. After all, the goal is to get you to make that choice quickly and get you fed!
Oh hey! Nice to have you here.
I hope you're having a nice day!