Tokenfabrik / Pragmafy

Intro to crypto's newest player

Tokenfabrik / Pragmafy

Intro to crypto's newest player

Tokenfabrik / Pragmafy

Intro to crypto's newest player

Pragmafy is a new company linked to Tokenfabrik, a player in the cryptocurrency space. It’s a DeFi protocol that enables borrowers and lenders to connect and execute asset-based financing transactions.


I joined Pragmafy’s brand team to further develop the product’s identity and make a landing page, as well as other assets and a first brand guide. The logo, font and shades of green had already been taken care of before I came on, so this was a case of further pushing the identity into its own recognizable form.


The general idea for their brand was to take it into a techy, slightly sci-fi space. One that the core demographics (mostly 20-50 year old men with an affinity for technology and finance) would see themselves in.

Pragmafy is a new company linked to Tokenfabrik, a player in the cryptocurrency space. It’s a DeFi protocol that enables borrowers and lenders to connect and execute asset-based financing transactions.


I joined Pragmafy’s brand team to further develop the product’s identity and make a landing page, as well as other assets and a first brand guide. The logo, font and shades of green had already been taken care of before I came on, so this was a case of further pushing the identity into its own recognizable form.


The general idea for their brand was to take it into a techy, slightly sci-fi space. One that the core demographics (mostly 20-50 year old men with an affinity for technology and finance) would see themselves in.

Pragmafy is a new company linked to Tokenfabrik, a player in the cryptocurrency space. It’s a DeFi protocol that enables borrowers and lenders to connect and execute asset-based financing transactions.


I joined Pragmafy’s brand team to further develop the product’s identity and make a landing page, as well as other assets and a first brand guide. The logo, font and shades of green had already been taken care of before I came on, so this was a case of further pushing the identity into its own recognizable form.


The general idea for their brand was to take it into a techy, slightly sci-fi space. One that the core demographics (mostly 20-50 year old men with an affinity for technology and finance) would see themselves in.

Disciplines


Art direction

Brand identity

Web design

Year


2021

Disciplines


Art direction

Brand identity

Web design

Year


2021

Disciplines


Art direction

Brand identity

Web design

Year


2021

Website

What's Pragmafy?

The main way to expand this branding was to produce a landing page with a distinctive style that showed and explained what Pragmafy does, in a clear and concise manner.


To get people interested, we needed to get them to understand the product quickly (though it's a product that requires some prior crypto knowledge), and show credentials with testimonials and backers.


Sticking with the shades of green, dark grey background, and subtle radial gradients meant that we had an easily recognizable product, while giving a subtle nod to things like the Matrix and futuristic sci-fi while remaining current.

Icons & illustrations

Tech lines

The visuals for this page draw their inspiration from old school green-on-black computers, a bit of a cyberpunk touch, and circuit boards.

  • Oh hey! Nice to have you here.

  • I can bring your project to life ✨

  • I hope you're having a nice day!

  • Let's work together 🪄