The main way to expand this branding was to produce a landing page with a distinctive style that showed and explained what Pragmafy does, in a clear and concise manner.
To get people interested, we needed to get them to understand the product quickly (though it's a product that requires some prior crypto knowledge), and show credentials with testimonials and backers.
Sticking with the shades of green, dark grey background, and subtle radial gradients meant that we had an easily recognizable product, while giving a subtle nod to things like the Matrix and futuristic sci-fi while remaining current.
Icons & illustrations
The visuals for this page draw their inspiration from old school green-on-black computers, a bit of a cyberpunk touch, and circuit boards.
Oh hey! Nice to have you here.
I hope you're having a nice day.